The Awful Truth About Annuity And Insurance Leads
You see the websites, you see the ads: exclusive, never before sold, prospects eager to buy, insurance and annuity Leads. Some leads cost a few dollars - others are over one-hundred a pop.
I was curious, just how good are these insurance and annuity leads? I decided to find out.
I'm not going to name specific insurance and annuity lead websites, but I will give you a summary of how it all shook out.
Insurance and Annuity Lead Website A:
Results: Terrible. 10% of the leads my staff called got number no longer in service recordings. The rest: the people had no idea what we were talking about. They were not interested in annuities, insurance or investments, nor did they remember filling out a request for information form on the internet.
Insurance and Annuity Lead Website B:
Results: Terrible. Prospects didn't recall filling out request for information on anything related to annuities, insurance or financial planning. Most just hung-up.
Insurance and Annuity Leads Website C:
Results: About twenty percent remembered filling out a request for info. However, they had been called numerous times by different agents. Most were getting sick and tired of the calls. A few had begun working with other agents. Most hung-up angrily.
I spent two-thousand dollars on this experiment. I did not find one-receptive buyer. I had thrown away my money, not to mention time spent by my phoning staff to contact these "hot prospects".
What the heck was going on? How could these websites sell such garbage?
I poked around, wrote a few e-mails to 'industry experts', not surprisingly, nobody got back to me. Luckily, I did end up making contact with a marketing person who had previously worked for a big lead selling outfit. She gave me the juicy details of how the majority of these lead companies operate, whether it is insurance leads, long-term care leads, annuity leads, or MLM/Work-from-Home leads. They all employ the same methods.
Method #1: You send cute E-card to your mother wishing her a happy birthday. You fill out name, e-mail and click send. Your name and e-mail are captured. If the site is a lead harvester masquerading as an e-card site, you will now be e-mailed by people looking to sell you annuities, business opportunity offers, etc.
Method #2: Leads site buys huge database, often just regional phone book listings. They sell these 'leads', which are nothing more than names and numbers picked from the phonebook. Some of these people may even be on the Do Not Call list, which could land you in hot water.
Method #3: Harvesting leads from search engines. Often these leads are quality, but are expensive to capture, so the leads companies will sell the leads over and over. By the time you buy the lead, it could have been sold twenty times. Sometimes you're the first to buy and you will find some quality prospects, more often you're not.
Method #4: Internet robots crawl web sites hunting for e-mail addresses associated with insurance and annuity content. Somebody might be inquiring about annuities on a newsgroup or forum, next thing they know they're getting offers from annuity companies. The Annuity Lead companies don't let you in on how they've harvested the leads. It's called spam and you could get in serious trouble for contacting these people unsolicited.
My contact did say there are decent leads sites. She said to check their policy to see if they guarantee the leads. Keep in mind, just because they have a guarantee doesn't mean you'll get your money back if the leads fail to produce results. But often sites with some kind of guarantee are sites that harvest only quality leads and only sell them once.
If you're still of the mind to try internet leads my advice is to try just a few. Don't buy into a huge program that requires a minimum monthly or a large upfront purchase. Experiment a little with a cross-section of sites. Who knows, you may find one that's legit that'll help you make some money.
Bill Broich is the founder of The Broich Approach, an annuity selling and marketing system based in Olympia, Washington. You can find more information about him and his system at: http://www.broichapproach.com
Tips On How To Save When Buying Car Insurance
If you want to save money when you purchase your car insurance here are a few ways that can help you as you search for auto insurance.First thing you can do is comparison shop. It cannot hurt to call around to see what other prices are out there. If the price is higher you know you are where you need to be and if you find a lower rate you always have the option to change. You can use information from Florida Department of Financial Services, or a similar department within your sta...(related: Insurance)
Saving On Auto Insurance: The Road To Reduction
The road to saving on auto insurance is something that every consumer travels at one time or another. And the quest is really not as difficult as it may appear. Saving on auto insurance can be a snap if you know the right places to look, and the best avenues to shop around.Here is a great way to save of auto insurance: driving safely. Driving with caution is one of the number one ways to keep those rates on the lower end. Insurance companies do not take too kindly to traffic tickets and auto accidents because they only increase their costs.Keep your credit in good standing. Some auto insurance companies will use your credit rating score in calculating your rates. So, if you’ve got a less than stellar credit rating, watch out! You may be dishing out more for your auto insurance than is ...(related: Insurance)
Entrepreneurs, Fill In The Gaps Of Your Homeowners Policy
Business Owners Policies for the Self-EmployedWho needs a business owner's policy?Simple, anyone that runs a business from ...(related: Insurance)
The Importance Of Travel Insurance
You've finally saved enough to go on that dream vacation you've been planning. Now you're wondering if you should buy travel insurance. Do I really need to go to the extra expense? All I can lose is my luggage, right?Guess again! Anything can go wrong while you are traveling, and I strongly favor buying a policy.Most travel insurance policies are designed for a variety of travel needs but, I emphatically advise reading the fine print of any policy you purchase regarding any deductibles and health situations. You many find your policy won't cover pre-existing conditions that may cause a problem, or that the medical coverage is only for an injury or an illness -- not both. For emergency aid, travel insurance polices are generally dependable and affordable, but there a...(related: Insurance)
Insurance For Those Who Run Bed And Breakfast Properties
A Bed and Breakfast, often referred to as a B&B, is a private residence with several rooms of which are set aside for overnight guests whose paid accommodations include breakfast. Modern Bed and Breakfast often consciously tries to recall...(related: Insurance)
Inside-information Regarding Your Motor Vehicle Accident Insurance Claim
Here's some "Inside-Info" you must know so you won't be taken advantage of on your motor vehicle accident insurance claim and also: SO YOU CAN COLLECT EVERY DOLLAR THAT'S OWED TO YOU !The following 8 are just "The Tip Of The Iceberg":#1. There are situations where you can collect for your "Lost Wages" even if you were paid by your employer and/or collected "Sick Leave" while unable to work.#2. You can collect money and be reimbursed for any and all "Over The Counter" (non-prescription) medication you purchased during your recovery.#3. Under normal circumstances unless a claim ends up in court (several years after impact has taken place and you are fully recovered) you do not have to agree to be examined by the insurance company's doctor.#4. There are many times t...(related: Insurance)
Which Car Should You Own To Keep Your Insurance Rates Most Affordable?
Do you consider the cost of insurance before you buy your dream car? You should. The Highway Loss Data Institute analyzes the cost to insurance companies from theft, collision, and injury claims as they relate to cars. They look at the color of the car...(related: Insurance)
Life Settlement Overview
A "Life Settlement" is a lump sum settlement paid to the owner of a life insurance policy by one of many funding sources in exchange for the ownership of the policy. Never before have non-terminal policyholders been able to receive capital in excess of their policy's cash or surrender value to increase their wealth. A Life Settlement can usually provide anywhere from 2 to 5 times the cash surrender value of the policy. "With the life settlement option availble, there...(related: Insurance)
The Surety Bond Domino Effect
I have written many articles about the hard surety bond market. To my surprise many want to know more details as to how we got to where we are at. Like all industries the surety bond industry is heavily influenced by the economy. We can all remember the strength of the US economy at the end of the millennium; it seemed that businesses were flourishing with prosperity everywhere you turned. By the end of 2000 the economy began to slow down. The success of any contractor is directly...(related: Insurance)